Next Generation Includes Skylum Aurora HDR Compatibility,
Upgraded Build and More Customization Options, All Based on the Photography Community’s Feedback
HONG KONG – July 11, 2018 – Loupedeck, the custom photo editing console built with an intuitive design that makes editing faster and more creative, has announced the next evolution, Loupedeck+. While the Loupedeck was the only device on the market custom-built to improve the Adobe Lightroom experience, the Loupedeck+ is now also compatible with popular photo editing software Skylum Aurora HDR (in addition to Adobe Lightroom Classic CC), and is designed with more functionalities, control and increased customization options. Following a year of overwhelming success and customer feedback, the Loupedeck+ was designed in Loupedeck’s headquarters in Finland, with all updates solely based on feedback from the invested photography community.
Specifically, upgrades to the Loupedeck+ include:
• Mechanical keys with a more precise and sturdy feel
• Improved build quality
• Two dedicated customizable dials and seventeen buttons
• “Custom Mode” that allows full user control of all dials
• Configuration software built from scratch for an even better, faster and more stable photo editing experience
“We know how dedicated both the professional and amateur photography communities are to their work, and we’re committed to making their lives easier and more productive,” said Mikko Kesti, Founder and CEO of Loupedeck.
“Photographers from Asia are known for their eagerness to try new technologies and have requested us to bring the console to Hong Kong as they were unable to find anything similar. There’s no better way to create the next evolution of our flagship product than by going straight to the source and taking their feedback to heart. With Loupedeck+ we are adding even more control, efficiency and customization options to the editing process, we’re able to help photographers be more successful by increasing their output and artistry, and look forward to continue supporting them in their work.”
Following Loupedeck’s new partnership with Skylum, the Loupedeck+ will include future integrations with Skylum’s other professional photo editing products, including Skylum Luminar. It is also currently in beta integration with Capture One, with full integration on the way, as well as additional software integrations to follow later this year. These options will provide photographers with a more diverse, intuitive experience, helping to expedite the editing process and maximize the photo editing experience.
“Skylum and Loupedeck share the same vision. We want to help photographers create great photos, differently,” said Alex Tsepko, CEO of Sklyum. “When I discovered that the new version of Loupedeck keyboard is coming out, I knew Skylum software should be the first to support it. This is the kind of innovation modern photographers really need.”
The launch of Loupedeck+ in Hong Kong lines up with the city’s expanding photography community. Professional photographers in the city are starting to make their mark on the rest of the world, earning accolades at the 2018 National Geographic Travel Photographer of the Year awards and the 2018 Sony World Photography awards.
Hong Kong’s photography community continues to grow in tandem with an increase of social media users and the rising popularity of drones. With 75% of the population on social media and over 4.5 million Instagram users, the demand for technology to support and improve the photo editing process is on a steep upward curve. The roll out of Loupedeck+ ties in nicely with this trend, offering both professional and amateur photographers in the market a photo editing experience that’s more convenient than ever.
The Loupedeck+ is available for purchase in the Loupedeck Online Store, Yingkee Photo and DC Fever for HKD 2,000. To learn more, visit www.shop.loupedeck.com.
Please click here to download digital assets and watch product introduction video on YouTube. For more information, visit www.loupedeck.com.
For Press Inquiries:
Rose Chan/Eugenia Li
Text100 Hong Kong
+852 2534 8700
Loupedeck, the company behind the Loupedeck+, is the only photo editing console custom-built to improve the Adobe Lightroom and Skylum Aurora HDR experience, with an intuitive design that makes editing faster and more creative. It allows both professional and amateur photographers to improve the ergonomics of editing, comfortably increasing output. Loupedeck’s hands-on and highly intuitive console minimizes the use the mouse and keyboard, and it works seamlessly with Apple and PC operating systems.
Headquartered in Helsinki, Finland, Loupedeck was founded in 2016 with a highly successful Indiegogo crowdfunding campaign that exceeded its original target by 488 percent. For more information, visit www.loupedeck.com.
About Skylum Software
Skylum Software (formerly Macphun) is a Washington-based photo software developer with the mission to make complex photo editing simple and user-friendly. Thanks to its innovative approach and high-end proprietary technologies, Skylum products have won dozens of various awards, including “Best of the Year” awards by Apple for six straight years. Luminar was honored with the “Best Imaging Software 2017” award by TIPA and “Best Software Plugin” in October 2017 by the Lucie Technical Awards. Aurora HDR was selected as the “Best Mac App of 2017” by Apple.
To learn more about Skylum, please visit skylum.com/.