Thought Leaders Series: A.I. Marketing: Application and How to Raise R.O.I.

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Today, there are numerous applications of artificial intelligence (A.I.) in the consumer and business spaces. In the business world, artificial intelligence is enabling businesses to work smarter and faster, doing more with significantly less. As technology and society  continue to advance, more organizations are looking for powerful, sophisticated solutions that will improve and streamline operations.

Isentia invites you to our inaugural Isentia Thought Leaders Series where we look forward to hosting you with an insightful sharing. Hear from our industry leaders to get updated on latest news and happenings and enjoy some time to connect with your industry peers.

Highlights:

  • Trends of A.I. application in marketing, and how should marketers get prepared and embrace the new era
  • How to use A.I. empowered tools to gather information and data, and conduct analysis to get insights for campaign result enhancement.
  • What A.I. empowered tools are available to reduce the cost and enhance efficiency of the team?

Speakers

(Full speakers’ profile can be found at the bottom of the page)

Dr. Joseph Leung
Programme Director (Executive Development),
PolyU SPEED

Prashant Saxena
Head of Insight & Innovation, SEA,
Isentia Ltd.

Danny Levinson
Regional Director,
Isentia Ltd.

Event Details:

Date: 
November 20, Tuesday

Time: 
Registration and Networking – 3:30pm
Sharing Session – 4pm – 5:30pm

Venue: 
Hong Kong General Chamber of Commerce (HKGCC)
22/F United Centre, 95 Queensway, Hong Kong
(Admiralty MTR Exit D)

Language: 
English

Free of Charge

Speakers' Profile

Dr. Joseph W.F. Leung (梁偉峯博士)
Programme Director (Executive Development),
SPEED of PolyU

Dr. Joseph Leung has been strongly engaging in the information technology (IT) industry for over 30 years and in the Higher Education for over 15 years.  His wide-ranging experience in corporate development has led him to various senior management positions in both private organizations and professional institutes. He is currently the Vice Chairman of the Hong Kong Retail Technology Industry Association; Vice Chair of the Chartered Institute of Marketing (HK Chapter); Alternate Director of the Joint Mediation Helpdesk Online (JMHO); Honorary Adviser of Unwire.hk & Unwire.pro; Director of Corporate Development of AsiaPay; which is one of the leading online payment gateway services in Asia, he also serves as the Panel Member for Asian Domain Name Dispute Resolution Centre (ADNDRC); Lecturer and the Programme Director (Executive Development) of the School of Professional Education and Executive Development (SPEED) of the Hong Kong Polytechnic University.
(full profile:
www.linkedin.com/in/josephwfleung/)

Prashant Saxena
Insight Director,
Isentia

Prashant Saxena brings 12 years of consumer research experience as Head of Insight & Innovation for SEA at Isentia. An alumni of ASEAN Leadership Programme, he has also been quoted by leading mainstream media including The Straits Times, Singapore Business Review, and Campaign Asia-Pacific. He frequently shares his thoughts as a speaker at PR, market research and analytics conferences in Asia and has also been selected as one of the top 30 marketing researchers by European Association of Consumer Research. One of his recent works has been awarded AMEC Grand-Prix in 2018.

Danny Levinson
Regional Director,
Isentia

Danny Levinson is a technology and media entrepreneur from the U.S. and has worked continuously in Asia since 1997. Since January 2017 he has been the Regional Director, Asia for Isentia (ASX:ISD), after the Australian company acquired his Shanghai-based news distribution platform China Newswire. In the late ‘90s he was the Internet Development Director at Beijing-based SinoFile, which was later acquired by Isentia. From 2000 to 2003 he co-founded and managed products at Moxze, China’s first online multiplayer Web game publisher, and then in 2004 co-founded Cloud-based Chinese marketing software firm BDL Media Ltd. in Beijing, where he served as CEO until he successfully sold the company in 2010 to U.S.-based Vocus (Nasdaq:VOCS). He then served as Vocus’ China Chief Executive responsible for operations and M&A in China, and then as a consultant to Cision in China after its merger with Vocus. Danny was CEO of Hong Kong-based Kovurt, a cybersecurity startup before becoming the CEO at China Newswire in 2016. He also was the founder and publisher of vertical B2B media provider China Dispatch and served on its board until its sale to Asia Media Network in 2009.