Harbour City

Objectives

As the ongoing monitoring partner, Isentia was appointed to provide social media intelligence to facilitate the success of the Rubber Duck campaign and monitor potential crises in line with core marketing objectives.

Client:
Harbour City

Project:
Social listening and insights analysis

Challenges

  • 13 shopping malls in the neighbourhood led to a highly competitive environment
  • Fast-changing appetite of consumers with increasing international exposure
  • Fluctuating inbound traveller trends for visitors to Hong Kong

Execution

  • Ongoing Brand Tracking of negative buzz and online performance
  • KOL Measurement for evaluating influencer profiles for PR promotions
  • Weekly Report for flagging new emerging topics and engagement aroused among Chinese travellers

Result

  • #1 Social SOV in China
  • Improved social sentiment
  • AMEC awards 2015 Most Innovative Use of Measurement in a Digital Campaign